Privacy Policy

With this Privacy Policy, we inform you about the processing of your personal data. We process your personal data when you visit our website, enter into a customer relationship or another type of contractual relationship with us and/or obtain services and products from us, apply for a position with us, or otherwise have dealings with us.

We will inform you in good time about any additional processing activities not mentioned in this Privacy Policy.

The processing of your personal data is subject to the Swiss Data Protection Act and, where applicable, the EU General Data Protection Regulation (“GDPR”).

 

1. Our Company

Provision of wealth advisory, asset management and investment advisory services, development of financial products, and provision of supporting services in the field of general financial and wealth advisory. Activities requiring a licence as a bank or securities dealer are expressly excluded.

Unless otherwise communicated, the company listed below is responsible for the processing of your data:

MarFinance AG
Bolacker 1
4564 Obergerlafingen
Switzerland

For data protection matters and to exercise your rights, please contact the office listed below:

MarFinance AG
Martin Fankhauser
Bolacker 1
4564 Obergerlafingen
Switzerland
martin.fankhauser@marfinance.ch

 

2. Processing of Personal Data

Personal data means all information relating to an identified or identifiable natural person. “Data processing” means any handling of personal data, in particular the collection, storage, use, modification, disclosure, archiving, deletion or destruction of data.

When processing personal data, we comply with the principles of data protection law. Where necessary, we process personal data only with your prior consent.

We process personal data that we receive from you or from third parties. Where permitted and appropriate, we also collect personal data ourselves, for example from publicly accessible sources such as the internet, newspapers and reports.

If you provide us with personal data of other persons, you must be authorised to do so, for example by having obtained the consent of the persons concerned. The data must also be correct. Please also ensure that these persons have read and understood this Privacy Policy.

 

3. Data Processing Activities

3.1 Visitors to Our Website

We process personal data when you visit our website www.marfinance.ch.

In particular, we process the following data:

  • Technical data, such as IP address, browser used, operating system, cookies, logs etc.
  • Data in connection with the use of our contact form
  • Data in connection with registration for our client area
  • Data in connection with the sending of mailings and newsletters

Further information about visiting our website and the related data processing activities is provided below under section 9.

 

3.2 Clients

We process personal data that we receive in the context of the initiation or management of the client relationship. We receive the data directly from you in connection with the provision of our asset management services, or in part from third parties, such as banks, asset managers or auditors, or we collect it ourselves.

In particular, we process the following data:

  • Master data, such as name, address, email address, telephone number, date of birth, gender, nationality, social media profiles, copies of identification documents
  • Contract data, i.e. the data we need to process the contractual relationship with you, such as type of contract, services, financial data etc.
  • Data that we need to fulfil our due diligence obligations, such as data for identification or background checks
  • Data about your preferences, for example based on the products and services you request
  • Financial information
  • Communication data

 

3.3 Application Process

We generally process the data that we receive from you or from third parties in connection with your application, or that we collect ourselves.

In particular, we process the following personal data:

  • Master data, such as name, address, email address, telephone number, date of birth, gender, nationality, social media profiles, copies of identification documents
  • Communication data
  • Data from your curriculum vitae
  • Data from your employment references
  • Information from reference persons
  • Criminal record extract, debt enforcement register extract or other official information, confirmations etc.
  • Data that we collect as part of further checks, such as credit reports, personal data in media reports etc.

It is possible that particularly sensitive personal data may be processed. If your consent is required for this, we will inform you separately.

 

3.4 Business Partners and Other Third Parties

We process personal data that we receive in connection with the initiation or management of the business relationship with you or with a business partner, or in another context. We receive the data directly from you, from third parties, or collect it ourselves.

In particular, we process the following data:

  • Master data, such as name, address, email address, telephone number, date of birth, gender, nationality, social media profiles, copies of identification documents
  • Contract data, i.e. the data we need to process the contractual relationship with you, such as type of contract, services, financial data etc.
  • Communication data
  • Data that we collect as part of further checks, such as credit reports, personal data in media reports etc.

 

4. Purpose of Processing

The purpose of processing, i.e. the way in which we process your personal data, depends on how you interact with us.

We process your data in particular for the following purposes:

 

4.1 Establishment, Management and Performance of Client and Contractual Relationships

We process data for the establishment, management and performance of client and contractual relationships, for example:

  • Providing our services / offering our products to you
  • Fulfilling contractually agreed obligations
  • If you apply for a position with us
  • Fulfilling our due diligence obligations, for example as part of “Know Your Customer” checks or supply chain management
  • Further development of services and products
  • Marketing, including conducting events, market and opinion research, statistical surveys, review and optimisation of procedures for needs analysis for direct customer approach, and collection of personal data from publicly accessible sources for customer acquisition
  • Sending publications, information about events and newsletters
  • Media monitoring
  • Asserting legal and other claims and defending ourselves in connection with legal disputes and official proceedings
  • Preventing and investigating criminal offences and other misconduct, including conducting investigations

 

4.2 Communication With You

For communication with you, for example:

  • Contacting you
  • Exchanging information and answering enquiries
  • Maintaining the relationship
  • Asserting your rights

Communication may take place using all common means of communication, for example by letter, email, app, telephone, social media, chat, forms on our website etc.

 

4.3 Compliance

In connection with ensuring “compliance”, i.e. where laws and regulations, orders/recommendations etc. from authorities, internal rules etc. must be complied with, or in connection with the due diligence checks we carry out.

 

4.4 Operation of the Website

For the operation of the website www.marfinance.ch, including authentication when visiting the client area. Further information can be found under section 9.

 

4.5 Other Purposes

For other purposes, such as safeguarding our legitimate interests and rights, ensuring the functioning of our company, including accounting, risk management etc., in connection with M&A transactions, ensuring operational security, clarifying facts/misconduct, training and education purposes etc.

 

5. Disclosure of Data and Transfer of Data Abroad

We may disclose your data to third-party recipients where necessary based on your consent, or where they need your data to fulfil our contractual and legal obligations or to perform their respective tasks. We may also disclose your data to safeguard our legitimate interests.

In particular, the following recipients may receive your data:

  • Third parties such as advisors, marketing companies, translation agencies or IT service providers who process your data, as well as other external service providers and bodies, such as banks, asset managers, insurance companies, auditors and associations
  • Our contractual partners, including our clients, which may in certain circumstances include your employer
  • Public bodies and authorities, such as FINMA and tax authorities, where there is a legal or regulatory obligation or quality controls
  • Third parties that have access to the personal data processed in connection with visits to our website
  • Other third parties, such as different delivery recipients, payment and service recipients, third parties in connection with M&A transactions, lawyers, industry organisations etc.

 

The recipients of your data may in turn involve third parties. We restrict the processing by some selected third parties, for example contractually. With other third parties, this is not always possible, for example with public bodies and authorities or financial intermediaries.

The recipients of your data may be located in Switzerland and Europe, but in exceptional cases also in any other country in the world.

If the data recipient is located in a country without adequate statutory data protection and is not already subject to a recognised framework for ensuring data protection, additional protective measures will be required, for example specifically agreed contractual data protection clauses. Exceptions to this rule, for example in the case of a direct connection with the conclusion or performance of a contract, legal proceedings abroad, overriding public or private interests, or your consent, may however occur.

 

6. Access, Rectification, Deletion and Restriction

You have the right to request information about which data we process about you. You may also request the rectification, blocking or deletion of your personal data.

In addition, you have the option of receiving certain personal data concerning you in a structured, commonly used and machine-readable format and transmitting it yourself, or having us transmit it, to another controller.

If our data processing is based on your consent, you have the right to withdraw this consent.

Finally, you have the right to assert your claims through legal channels and/or to lodge a complaint with the competent authority. Such an authority may be located in Switzerland or abroad.

To exercise your rights, please contact the office listed under section 1 in writing. Please note that your rights may not be enforceable or may be restricted under certain circumstances. If this is the case, we will inform you accordingly.

 

7. Retention Period for Personal Data

Personal data is generally retained only until the purpose of the processing has been achieved. Personal data is not deleted if we are required to retain it due to a statutory or regulatory provision, orders from authorities, for example, or a contractual agreement.

Different retention obligations may also apply if claims may be asserted against our company and insofar as we are otherwise legally obliged to retain the data or have an overriding interest in retaining it, for example for evidence and documentation purposes.

 

8. Data Security

To ensure the confidentiality, integrity, availability and traceability of the data stored by us and its processing, we take extensive technical and organisational security measures within our area of responsibility, which are regularly reviewed and adapted to technological progress.

In particular, the following measures have been taken:

  • Access restrictions and controls
  • Data backups
  • IT network and security solutions
  • Encryption of data carriers and transmissions
  • Instructions
  • Training

 

9. Use of Our Website

If you visit our website or our app, hereinafter referred to as the website, online presence etc., this generally results in data processing.

When visiting the website, log files are stored which include in particular the following information:

  • the name of the file accessed
  • the time, date and time of your access
  • the amount of data transferred
  • a message confirming successful access
  • your web browser, operating system and the requesting domain
  • the IP address

This data is evaluated exclusively to improve our offering and generally does not allow any conclusions to be drawn about your person.

If you wish to use services offered by us on our online presence, it is however necessary for you to provide further data. This is the data required for the respective processing.

By using our website and any further services based on it, you expressly consent to the associated processing of your personal data.

 

9.1 Data Use

We use the data we collect about you to provide the products and services we offer, to answer your questions, and to operate and improve our websites and applications. We also use your personal data to offer you comprehensive service through our website. Further purposes can be found in section 4.

We will not disclose your personal data transmitted online to third parties unless this serves one of the purposes listed under section 4 or, where necessary, you have given your prior express consent. Disclosure may be made to the recipients listed in section 5.

 

9.2 User Profiles

As a general rule, we do not create personal user profiles. In connection with accessing the information you request, only anonymised data is stored on our servers for the provision of our various services or for evaluation purposes. General information is logged, for example when which content from our offering is accessed or which pages are visited most frequently.

 

9.3 Marketing Cookies

Description of how marketing cookies work.

 

9.4 Contact Form

If you use our contact form to send us enquiries, general enquiries or specific offer requests, we ask you for your first and last name, your company and your email address or telephone number. You may also enter your individual message to us in the message field.

It is your free decision whether you provide us with this data. Currently, all transmissions are encrypted so that third parties are prevented from reading them.

 

9.5 Hyperlinks to Third-Party Websites

Our website contains so-called hyperlinks to websites of other providers. When you activate these hyperlinks, you are redirected from our website directly to the website of the other provider. You can recognise this, among other things, by the change in URL. We cannot accept any responsibility for the confidential handling of your data on these third-party websites, as we have no influence over whether these companies comply with data protection provisions. Please inform yourself directly on these websites about how these companies handle your personal data.

 

9.6 Google Maps

Google Maps, a map service of Google Inc. (“Google”), is also integrated into this website. Google Maps uses so-called “cookies”, text files that are stored on your computer if you use the map function on our website.

When you click on the link, a direct connection is established between your browser and the Google server. Google thereby receives the information that you have visited our site with your IP address. If you click on the Google Maps link while logged into your Google account, Google may associate your visit to our pages with your user account.

We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Google. Details about data collection, purpose, scope, further processing and use, as well as your rights and setting options, can be found in Google’s privacy notices.

 

10. Changes

This Privacy Policy may be amended at any time without prior notice. The version published on our website or otherwise provided to you applies, provided it is of a more recent date. Unless otherwise agreed, the Privacy Policy does not form part of any contract concluded with you.

Last updated: 11.05.2026